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Your Guide to Improving Website Conversion Rates

Website conversions are foundational to designing, creating, and improving your web presence. This should be a key part of your digital transformation strategy and will help you with your ecommerce.

Regardless of the type of website that you run, it’s important to learn as much as you can about the user journey so that you can get the conversion rates that you are looking for. So what should you know about these conversions? We’re happy you asked.

Here are some great ways to improve your website conversion rates.

Make Use of Calls to Action (CTA)

When you use calls to action (CTA) that make sense and are direct, you’ll be able to grow your conversions by leaps and bounds. A quality CTA will allow you to point out what you want your customer to do so that you’re not leaving anything to chance or mystery.

By being direct, you’ll be able to create conversions, rather than hoping that they get the gist of what you are trying to say. A CTA is impactful when you want to direct the visitor to purchase a product, check out more of your content, get in touch, receive a free quote, sign up for your newsletter, and any other matter that makes sense for your business.

Use Valuable Customer Testimonials

It’s important that you also make use of customer testimonials so that you can entice people to want to do business with you. These testimonials are often the difference-maker if someone is on the fence.

Testimonials that are detailed will explain what problem someone had prior to doing business with you, in addition to how your products or services delivered the desired result. Rather than just stuffing several testimonials on a single page, spread them out effectively throughout your site.

For instance, you can pair your product page with a glowing testimonial that will entice people to want to take a chance and purchase it.

Incorporate Live Chat Infrastructure

Including live chat into your website is another great way to increase your conversions. The rationale behind this is that many people may not want to pick up the phone, but if you have a live chat, they are more likely to ask you a few different questions to learn more about what you do.

From here, it increases the chances that they will eventually make a sale. Your sales team can put their mind at ease and reinforce the information that you’ve published on your site.

Double down on this by also using a Facebook Messenger chat for your social media profile.

Clarify the Goals and Intent of Your Website

It’s best that you also get clear on the goals that you have for your website. When you know where you’re going with your site, it’s easier to get conversions.

Being able to set goals will allow you to shoot for targets rather than just navigating in the dark. By understanding your intent, you will be able to deploy strategies that can work for you.

Create and Implement Customer Personas

Customer personas are among the most important things that you can create for your website. A persona is an archetypal figure that you put into place so that you know who you are trying to reach.

It is a hypothetical person or group of people that have certain characteristics. For instance, if your audience is stay-at-home moms, you can reverse engineer how they think, how they live their lives, what their interests are, and why they are shopping.

When you can create and implement these personas, it will inform how you go about every part of your website and marketing, and you will then be in a position to leverage it into conversions.

Minimize the Site and Use Fewer Fields

Part of the problem that people have with getting conversions is that their sites are too busy and cluttered. When you decide to scale down your site, you won’t overwhelm people. We live in a society that is filled with information and options, to the point that decision fatigue can set in.

If you simplify your site, it is easier to encourage people to do business with you because you are not bombarding them with information. Strip it down so that you don’t use as many fields, and direct people in a way that is effective and useful.

Handle Your Mobile Optimization

It’s also best that you focus on mobile optimization. There are so many people connected via the web these days, largely on mobile devices.

When you create your website with mobile in mind, you will keep people’s attention on your site for longer stretches of time. This will allow you to also use mobile SEO strategies that help you to grow your traction in Google.

We have so many other forms of technology that are taking off right now as well, including voice search, mobile apps, and QR codes.

You can also use technology like session replay and recording to improve the way your business functions.

Upgrade Your Website Conversion Rates

These tips will help you when you want to improve your website conversion rates. By taking the time and effort to improve your website to the fullest, you’ll improve your conversions and will be able to use it to your advantage.

We’ve also got you covered when you need assistance on a variety of other subjects. Come back to learn more about web design, marketing, and other topics.

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