Did you know that 68% of small businesses (including law firms) struggle to get leads?
Even the best lawyers may struggle to market themselves and bring in new law firm leads. This doesn’t mean your legal skills are subpar — it simply means you need some help on the business end.
If you’ve been wondering how to get more leads and keep growing your law practice, we’re here to help. Here are four actionable steps you can take today.
1. Optimize Your Website
The first thing to look at is your current law firm website. All online lead generation starts here, so this needs to be the foundation of all your other efforts.
Make sure you’re using simple, easy-to-understand language (save the legalese for the courtroom). Your copy should be visually appealing and easy to read — think short sentences and bullet-point lists. Focus on quality over quantity and value over length, remembering that less is usually more.
Pro tip: Place your primary call-to-action “above the fold” so users don’t have to scroll down to find it.
2. Focus on Local SEO
It won’t do your Seattle-based law firm any good if you’re getting lots of leads from Miami or Boston. Local SEO best practices get your website in front of local people who are searching for your services in their area.
Research shows that law firms are among the top six types of businesses that reap the biggest results from targeted local SEO efforts. Make sure you’ve claimed your Google My Business listing (and keep it up to date). Also, be sure to respond to review on Google, Yelp, and other third-party review sites.
Another helpful trick is to add location-rich keywords (for example, “best lawyer in Seattle”) strategically throughout your website.
3. Pay-Per-Click Ads
There’s nothing wrong with standard PPC ads on Google and Facebook. Lawyers continue to use this method because it continues to work! This is a powerful type of advertising that gets your firm listed first in search results.
Of course, creating a successful PPC ad campaign takes a lot of experience and know-how, which is why you need an expert in the field. Click here for more info about setting up a lead-generating PPC ad campaign.
4. Email Marketing & Social Media Campaigns
Email marketing is the best way to transform cold leads into “warmer” leads. Create a landing page with an invitation to subscribe to your free legal newsletter. Entice people to sign up by offering a free guide or e-book; then use those contacts to create your own email list.
You also need to have a thriving presence on the social media platforms like Twitter, Facebook, LinkedIn, and Instagram. Share your latest blog posts, host Q&A sessions, and conduct polls and contests to engage your audience and generate fresh leads.
Growing a Law Firm: How to Get More Leads
Becoming a lawyer and managing a law firm requires a huge time commitment, which means your law firm leads can fall by the wayside. Use the tips above for generating leads and you’ll be well on your way to growing a law firm!
Now that you understand how to get more leads, what’s next? Keep browsing our site for more stellar tips and advice.