Over the past decade, people across the globe have witnessed a phenomenal surge in mobile app usage. By 2023, there will be approximately 5.25 billion smartphone users worldwide. This enormous growth has created a high demand for mobile apps among numerous big firms and businesses. Owners are not only utilizing apps to deliver goods and services to customers but also to significantly enhance their Return on Investment (ROI) in various ways.
If you are curious about how much your business and consumers can gain from a business app experience, you are in the right place.
#1 Best Business Offer for Users
To succeed in business, you have to give customers what they want. You provide a product, and they, in turn, open their wallets to meet their demand, right?
Here’s how it would work: As customers engage more with your business and product, they accumulate points. These points can then be redeemed for fantastic deals on products they already desire. Take Starbucks as an example. They leverage their mobile app, providing exclusive rewards to app users. This motivates customers to purchase their coffee (and other delicious treats) from Starbucks. Moreover, Starbucks further streamlines the transaction process by enabling users to pay directly from the app.
#2 Direct Communication with Users
You can connect with customers on-the-go through mobile apps. Engage with them by sending push notifications about promotions, sales, and more. This keeps your business top of mind, even when users aren’t actively thinking about your brand. With geotargeting, you can even interact with customers when they’re near your physical location (if you have one).
While social media, email, and websites are useful for connecting with customers, a mobile app provides an additional avenue. Since people use their phones more frequently, mobile apps ensure your message is seen. App notifications allow you to interact with customers in a less distracting environment with less competition.
Applications can also help business communication if they provide a system for personnel management and communication with clients. However, your business will also have to rely on third-party applications, such as fax apps. With the faxing app for iPhone, you can communicate your business proposal to other companies and securely exchange documents within your organization. You can use online fax for fax marketing as it ensures that you receive notification when the document is received and is one of the safest and easiest solutions.
#3 Maximize Conversions
Criteo’s popular research reveals that you, as a user, will view 4.2 times more products per session within apps compared to mobile sites. But that’s not all – apps can increase your conversion rates threefold compared to mobile sites.
Let’s face it, mobile apps outshine websites. Nobody enjoys repeatedly filling out login credentials. On average, we visit approximately 138 web pages. Consequently, it’s easy to forget the password or email associated with a specific website, making things worse when it comes to resetting the password. However, with mobile apps, you only need to sign in once, and then you can use it as long as you like. So, if you desire frequent user returns, a mobile app is the optimal choice.
#4 24/7 Support
Millennials, approximately 21% of them, admit to opening their apps more than 50 times daily. Additionally, about 84% of baby boomers typically open apps between 1 and 20 times each day. Consequently, users tend to engage with you primarily through apps rather than websites.
Mobile apps offer not only easy accessibility but also a seamless user experience. You can interact with your app even in remote locations where using a personal computer may not be feasible. Although most apps require an internet connection, some function offline as well. Hence, apps enable you to accompany your users wherever they go.
#5 Improve Customer Engagement
Keeping or maintaining an existing customer is significantly easier than acquiring a new one. The more we interact with a customer who has already made a purchase, the more likely they will buy from us again. Staying in touch with current customers can be done through email newsletters, but there are now other methods, such as mobile applications. For instance, push notifications are mobile apps that allow you to deliver notifications to your device anytime. They surpass advertising emails in performance.
#6 Improve Customer Loyalty
To achieve a high retention rate, it’s important to provide customers with great value and ensure their satisfaction. Additionally, implementing a well-designed loyalty program is an effective way to further enhance customer loyalty. Loyal customers not only contribute to direct revenue generation but also serve as marketing channels.
Integrating loyalty programs into your mobile app experience can be seamless by following these easy steps:
- Offer app users instant rewards, such as a point-based system that gives buyers a percentage of their purchase as cashback.
- Provide timely and personalized product recommendations. This allows you to recommend relevant products, keeping customers engaged.
- Encourage social sharing by including social media buttons in your app.
#7 Increase the ROI of Marketing Efforts
Mobile applications have undeniably revolutionized the way we access products and services. By utilizing a mobile app for your business, you automatically enhance accessibility, leading to increased sales. For instance, Domino’s Pizza experienced a remarkable 19% increase in sales after launching their mobile app.
Embarking on business mobile application development introduces you to a whole new customer demographic, hungry for mobile experiences. This innovative platform allows you to tap into fresh markets and expand your reach beyond traditional boundaries.
#8 Boost Profits
When you increase customer satisfaction, you typically see an increase in sales as well. SalesForce reports that 70 percent of buying experiences are influenced by how customers perceive their treatment.
The more interested and pleased customers become with your product and your business, the more consumer demand will grow. And I assure you, if you have a product your customers can’t wait to get their hands on, that demand will provide you with significant returns. That’s where the mobile app comes in like no other. But it’s important to keep development costs low while you’re working on it.
Certainly, you should have a website with a responsive design that can adapt to any of the various mobile devices available now. This eliminates the need for a frustrating secondary “mobile” site to manage. But if you launch a mobile app in addition to your responsive website, you will boost sales while enhancing the customer experience.
Are there enough reasons to start using business apps? They help attract, retain and interact with customers and are also important in building brand authority in people’s minds. All listed assets are ultimately converted into an improvement in the financial situation.