The early 90s were the days when people use to hang out at a coffee shop, shopping malls, parks and many other areas due to limited technology and lack of digitized communication. Nowadays, things have rapidly changed due to paradigm shifts in technology opening up numerous pathways to form bonds and interactions with one another. The world has enabled to connect with each other through the internet, proving it as a convenient and easy way due to time limitations and the dynamic pace of our lives.
Numerous websites and mobile applications hold the purpose of finding a soul mate that is compatible with the given requirements of the user. A dating app can be beneficial for people in wanting to find their partner in crime. Following are powerful tips to create a successful dating app with no regret.
- Employ Matching Algorithms
After users have created their own profile the time comes to find the right person. Dating apps employ to use a variety of matching techniques to find the relevant Mr. or Mrs. who would be the right match for each other. Smartphones have allowed developers to integrated mobile GPS with their application that offers a good way to find a relevant acquaintance in the area you live in. this highly increases the chances to live a happy life with someone who is in your region rather than situated abroad. The mathematical algorithm connects people by finding similarities and differences and determines the compatibility rate but can be a complex way to do so. Lastly, a behavior-based matching algorithm looks into inaccurate information that leads to incompatible matches.
- Provide Access Control
The majority of dating apps found on both android and IOS platforms allow users to sign up through different social media accounts, for example, Facebook, Google with just a single tap offering more convenience rather than signing up with a new account. Facebook signup offers access to user data across your dating app to suggest nearby friends, interests and also access to other profiles information. However, despite the dating app, some people still feel shy to use them due to privacy concerns. Many applications display users’ pictures in Pinterest-style imagery by mobile app Development Company with the purpose to improve app credibility. The dating app is supposed to meet new people, so users have to display their valid information on their profiles.
- Effective Monetization Strategy
The monetization to charge customers through different packages can vary according to user requirements. Some packages will tend to offer additional features such as radius expansion, virtual gifts and other features constituting each package accordingly. The dating app can be sliced into packages that are premium, freemium, advertising and paid subscription models. The paid subscription model can be a normal one with a reasonable price paid on a monthly basis. The freemium bundle approach offers the most basic functions. The main objective of this model is to spread product awareness and increaser consumer loyalty respectively. Some developers combine different package features at different stages of user interaction.
- Great UX Formula
The interface of an app should follow a minimalistic approach so that users feel positive when they start using the app. Building simple and intuitive designs need to ensure the application isn’t confusing. Screen gestures such as swiping left or right in going through a ton of people’s faces provide a more relaxing and comforting experience. Correct use of a color pallet; though it may seem rudimentary colors do indicate a different meaning that could influence the overall app experience. Most importantly, the app addresses issues concerning people who are less confident to confront and approach someone.
- Marketing Plan
Apart from building an aesthetically well-designed dating app, ignoring brand recognition and expanding customer base when creating the application. That is why the focus should be distributed between designing a marketing strategy and laying down and effective layout to promote customer loyalty and engage more users to your app. Marketing strategy plays a very vital role in brand recognition, where firms strive to deliver and progress the ladder due to the existence of aggressive competition. Companies now lay great emphasis on developing cross-platform apps designed for both android and IOS to reach a wider customer base.
- Create an MVP
With many similar apps available on most digital stores drives firms to produce apps that have a unique selling point. This makes it imperative for businesses to conduct extensive research before indulging in the development phase. Enterprises need to amalgamate unique features in their dating applications such as social sign-in options, geolocation, matching, chatting and many others that make an entirely fully functioning application. Push notifications are a reliable way to market information directly to your home screen. Users don’t have to waste any time and they can directly review newsfeed from time to time without even launching the app.